PEPPTV: Pan-European Platform for the Promotion of Television


About the initiative

PEPPTV is the Pan-European Platform for the Promotion of Television. It is an informal grouping of broadcasters’ and sales houses’ trade bodies, active at European level, whose joint objective is to promote television. PEPPTV is not a legal entity, it does not have a permanent staff, nor offices.

Active members

logo_abmaABMA is the Belgian Association for Audiovisual Media.
For more information, please see www.abma-bvam.be

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logo_actThe Association of Commercial Television in Europe (ACT) represents the interests of the commercial broadcasting sector in Europe. Formed in 1989, the ACT has 33 member companies licensed in 37 different European countries and distributed across 45 European markets and beyond. Our members operate several hundred free-to-air and pay-tv channels and distribute many more channels and new services. The ACT members encompass several business models: free-to-air broadcasters and pay-TV players, digital platform operators and multimedia groups. Website: www.acte.be

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egta is the association representing television and radio sales houses, either independent from the channel or in-house, that market the advertising space of both private and public television and radio stations throughout Europe and beyond. egta fulfils different functions for its members including regulatory issues, audience measurement, sales methods, interactivity, cross-media, new media etc. During its 40 years of existence, egta has become the reference centre for television & radio advertising in Europe. egta counts 128 members in 40 countries. Website: www.egta.com

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ReklamKraft is the Swedish initiative representing TV sales houses in Sweden, represented by www.friendsagenda.se

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Screen Force (DACH) is the joint initiative of thirteen sales houses for television and online video in Germany, Austria and Switzerland. In Germany, the partners of Screenforce are representing more than 97% of the TV ad spend. Website: www.screenforce.de

 

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logo_snptvSNPTV (The Syndicat National de la Publicité Télévisée) is a professional organisation of the French TV sales houses (TF1 Publicité, M6 Publicité, France Télévisions Publicité, Canal + Régie, TMC Régie, Next Régie, Lagardère Publicité, Be Viacom). SNPTV has for the main mission to collect the proofs, through collective studies, that the television is the undeniable media for the advertisers and their TV ads in terms of return on investment, construction of brand, fame, image, etc. Website: www.snptv.org

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Screen Force Netherlands represents the strength of premium video content on all screens. Content which is measured in an accurate and transparent way. Outside the Netherlands countries like Germany, Finland, Austria and Switzerland also have a TV marketing body under the name of Screen Force. With them and also with other strong international TV markets, we always look for more cooperation and joining forces. Always with the purpose enable advertisers to achieve their marketing objectives with premium video content on all available platforms. Website: www.screenforce.nl

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logo_thinkboxThinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels.  RTL Group and Virgin Media are Associate Members and Discovery Channel UK & STV also give direct financial support. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. Website:  www.thinkbox.tv

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Partners

PEPP.TV’s efforts to promote television is actively supported by the following international trade associations across the globe:

Screen Force Finland represents the four commercial television companies in Finland: MTV, Nelonen Media, Fox International Channels and Discovery Networks Finland. Website: screenforce.fi

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think_tv_auThink TV is a marketing initiative of Free TV Australia – the industry representative for all of Australia’s free-to-air metropolitan and regional commercial television broadcasters. Its mission is to maintain and grow TV advertising revenue by inspiring the advertising and marketing community to think TV. Website: www.thinktv.com.au

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think_tv_caThinktv is  a  marketing  and  research association  dedicated  to  the  advancement  of commercial  television.  Thinktv works  with  the marketing  community  to  help  advertisers get  the  best  out  of  television  in  all  its  forms.  Thinktv is  supported  by  its  member companies  who  together  represent   more  than  95% of  commercial  television  advertising revenue  in  Canada. Website: www.thinktv.ca

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tvbTVB is the non-for-profit trade association of America’s commercial broadcast television industry. TVB actively promoted local media marketing solutions to the advertising community and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. Website: www.tvb.org

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vabThe Video Advertising Bureau is the leading authority on the quality and value of ad-supported TV and professionally produced video as it is distributed and viewed on every screen and device. The VAB puts the marketers first as it continually invests in industry-leading research and analysis to produce insights into consumer behavior and the power of TV programming to drive awareness, consideration, sales traffic, activation and loyalty. Website: www.thevab.com